Q3 Update – Home 2.0

Published on September 24, 2020

Hi folks.

Leon, the CEO of WIFIPLUG here.

I thought I’d be the first to let you know that we have finally heard back from our certification testers at Apple and the Wi-Fi Alliance. We have just been issued with Wi-Fi certification for WIFIPLUG HOME 2.0! You can see here that it was only issued this week and thankfully, this means that we can finally start mass production.


There are no more software, hardware or generally technical hurdles to overcome.

Mass production is now in the extremely capable hands of our manufacturing partners, TT Electronics.

Of course, we have gotten to the mass production stage later than we had originally hoped and anticipated however, our manufacturing partners, TT Electronics, have assured us that WIFIPLUG HOME 2.0 will begin shipping no later than the first week in December – just in time to say “Hey Siri, turn the Christmas Lights On”.

I understand that this is later than any of us had hoped for, and we thank you greatly for your continued patience and amazing support, the good news is, the light is now very much at the end of the tunnel.

I’d also like to give a shoutout to Owen on Apple’s MFi team who, despite the odds, really has gone above and beyond to see to it that our product launches without any further delays.

It’s been a difficult year for us all and together we moved forward.

Best Wishes


WIFIPLUG® Partners with TT Electronics

Published on July 7, 2020


Read full article here


We are really pleased to be working with TT Electronics on our latest launch of the WIFIPLUG HOME 2.0 smart plug and all future releases. TT have watched us grow over the last 7 years and have now become our hardware manufacturing partner. They handle all aspects of hardware leaving us to focus on; cloud, apps and firmware (Software).

It’s a great partnership and we couldn’t be happier!


Published on June 26, 2020

Hi folks, Leon Doyle here (CEO of WIFIPLUG),

Well what a turbulent few months that was – I’m sure none of you want to hear about the tough times we have been through, so let me get straight to it, the good news!

Our Apple MFi Authorized Test Lab opens its testing facilities again in the UK on June 29th (after closing its doors on March 26th) and our plugs will resume testing. We have built a great relationship with them over the last 5 years and will hopefully be able to avoid the standard 6-8 weeks testing time. I am hopeful they test and sign us off in a matter of weeks – however I don’t want to count my chickens yet and I should add, this is precisely why we never give an exact shipping date. It’s the unknown unknowns that we have no control over – just like lockdown!

After this, we can finally get the plugs out of mass production and into your hands. I’ve been lucky enough to have been using a few of them in my home during lockdown and I can tell you, these are the best ones yet, I’m really proud of our team and our UK manufacturing partner TT Electronics for working through the pandemic and trying our best to keep everything on track.

Over to the plug – The on/off relay sounds a lot quieter and smoother, the response times are a lot quicker (thanks to revised circuitry) and now the plugs are running the latest SDK released by Apple this year, With it’s patented smart meter and higher max rating, I can now put them on my tumble drier and washing machine to visualise the cost of each cycle. Our latest V.2 plug will be used for both B2C & enterprise customers like; Proctor & Gamble, Electrolux and BSH through our sister company, myma.io (where we diagnose faults before they happen!).

Here is a picture of the the new and old side by side. It’s crazy to think how these tiny changes have cost over £100,000!! In fact, It’s best I don’t think about it too much or I won’t be able to sleep!

I would like to thank you again, to all customers new and old, for sticking by us (a British startup, giving it everything we have got).

Thanks for supporting our British startup, we are now 7 years old and are looking forward to the next 7 with you by our side, I should add, being completely transparent and vulnerable here, my biggest fear is that this isn’t good news for some and that a potential sudden increase in refunds would spell a very unhappy start for WIFIPLUG HOME 2.0!

Please do let us know (via a support ticket)  if your delivery address has changed as I know it has been a long wait.

Kind Regards

Leon Doyle

Q1 Update HOME 2.0

Published on March 2, 2020

I’m contacting you today with regards to a pre-order you have with us at WIFIPLUG. As is published on our website, we expected to get the plugs out of production by Q1 2020. We tried to be as vague as possible on purpose, our last five hardware releases have told us that guaranteeing a delivery date is near impossible and only results in further customer disappointment when the date is missed, but why is the date always missed? There are an untold number of events that can get in the way when it comes to connected hardware and unfortunately, that is what we need to tell you in this update. 7 years of connected hardware experience and excellent communication with our component factories throughout the development of this new product assured us that we’d be on track to release WIFIPLUG HOME 2.0 within Q1 2020. We were very close too until this happened…

Whilst the product is designed in the UK and even partially assembled here, your WIFIPLUG has over 30 different components inside it with over 90% of them being sourced in China. The coronavirus outbreak and subsequent unpredictable lock downs in China have set us back. Today we heard from one of our component factories stating that, as a result of the lock down, they are now 8 weeks behind schedule, with output halved due to lack of labour. This delay is therefore passed onto us and means we cannot send the product to Apple for their 4-6 week testing until all the pieces are assembled. I am hopeful things stabilise and we can ship your new order well within Q2 2020, we will be updating our website to match this statement and will of course update you, should anything change. Sadly, there is nothing more we can do.


Thanks again for having faith in us to deliver you the Worlds smartest smart plug, it means so much to me and my team. Of course, you are welcome to a full refund at anytime, now or during the first 60 days of ownership, just reply with your your order number and it will be processed within 24hrs (Mon-Fri).

Yours sincerely,

Leon Doyle – CEO & Co Founder

Happy New Year – Update HOME 2.0

Published on January 2, 2020

Hi folks happy 2020

Here are the latest WIFIPLUG boards – as mentioned, these are ground up designs that will future proof the plug for the next 5 years.


Published on December 2, 2019

Why are we building ANOTHER smart plug I hear you cry?


  1. Demand from our B2B company myma.io
  2. Demand from our B2C customers
  3. Apple and Marvell, our component manufacturers stopped making the chips we use – so we didn’t exactly have much choice!


The news plug is visually pretty much the same as WIFIPLUG HOME 1.0 – the only difference is that the ON/OFF  button is on the top of the plug not the front – this is from customer feed back over the last 7 years. The actual reason we did it now was down to the energy meter inside. Currently our plug can read a maximum of 1 event per second, which is plenty for general use but our B2B customers wanted more granularity and frequency to dial into the exact pattern of energy, so now we are introducing NRG1 – our fully patented smart meter that is capable of reading 50, yes FIFTY events per second, meaning nothing on the market will even come close and with this level of data points we can now more accurately detect faults and issues inside a machine before they happen.


Super sneak peak – DARK MODE for iOS 13

Published on September 19, 2019

WIFIPLUG 9.0 Now Available for Android users.

Published on August 19, 2019
android app

brand new WIFIPLUG app

Available now!

Top Apple HomeKit Products You Can Buy

Published on May 13, 2019 Top Apple HomeKit Products You Can Buy

Dan from Mac Rumours states, ‘Accessories or products that take advantage of Apple’s HomeKit software framework, allows users to set up, configure and control compatible smart home devices via voice dictation with Siri or an application like Apple’s own home app. For example you can say things like “Hey Siri, turn the lamp on” or “set the thermostat to 21 degrees”

Top Apple HomeKit Products You Can BuyIf you’re also unfamiliar with the Apple Home app, here you can set up and configure all of your HomeKit enabled accessories, set up various scenes, timers, groups and rooms throughout your house. Once you have everything in place, you can use this app to control all of your smart home products.

If you have something in your house that’s not a smart device or HomeKit enabled yet, there are a few accessories out there that will help you turn your everyday product into a smart one.’

WIFIPLUG HOME is a Wi-Fi smart plug that you can plug anything into and turn it into a HomeKit enabled device. A fan, Lamp, Coffee Machine or even your blinds!

We are the first UK company to partner with Apple, they have a super strict certification process, which is why you don’t see all the me2 products on their channel. You can rest assured our plugs have been through the ringer to get them to this level – don’t believe us, check their accessories page here

Source: https://www.youtube.com/watch?v=JMG1jxCqKyE&t=12s

Meet our sister company, myma.io

Published on April 24, 2019

I thought I would add a little bit more about what we have been getting up to in Munich with Techstars and Bosch / Siemens


As some of you may or may not know – we don’t just connect wifi smart plugs to our cloud – we can connect ANYTHING to it. We have leveraged our 40,000 man hours it took to truly develop our bespoke (made in UK) IoT cloud and have now produced a turn key solution for anyone wanting to connect their things to the internet. We changed the name for our B2B customers as WIFIPLUG didn’t fit the bill. We called it:

MYMA.io – “the science behind the appliance”.

MYMA stands for MyMa(chine) and is capable of handling millions, actually, billions of events every day. Our fine-tuned servers not only power our WIFIPLUG products day in and day out, but they also help other companies get connected and become smart.

Our IoT platform is capable of pretty much anything – we have connected radiators, washing machines, dryers, dishwashers, monitors and even student accommodation, not to mention our own products – talk about putting your money where your mouth is!

And that’s precisely what we have done! We are now working with some pretty big brands and also some exciting new startups – more will be revealed on our B2B corporate website over the coming months.

For now, we just wanted to let you know, your plugs are in safe hands – The team that brought you WIFIPLUG all those years ago – now has a super smart, agile and innovative, Internet of Things platform to handle all of those events (currently sitting at 60M per day) .